BTLR Spotlight: An Interview With Our Very Own Molly Sanders

Have you ever wondered what it takes to simplify someone's life as a virtual assistant? Meet Molly Sanders, a seasoned virtual assistant from Alabama who now calls Atlanta home. With a passion for organization and a drive to assist others, Molly has been helping clients streamline their daily tasks for the past five years. In this article, she shares a glimpse into the daily workings of a virtual assistant, the challenges faced, and the moments of triumph that make the job so rewarding. Get ready to delve into the world of virtual assistance and find out why Molly wouldn't want to trade their role for anything else!

Can you tell us about your background and how you got started as a virtual assistant?

I hail from the great state of Alabama – Roll Tide! – but currently call Atlanta, Georgia my home. After bidding farewell to corporate America, I embarked on a new adventure as a virtual assistant for the past five years. The desire to utilize my skills and knowledge to assist others while having a flexible and challenging career brought me to this field. Simplifying lives has always been a passion of mine, so becoming a virtual assistant was a natural fit.

What does a typical day at work look like for you?

A typical day at work for me starts with checking my emails and scheduling appointments. I then move on to completing various tasks assigned to me by my clients, which can range from data entry to conducting research and preparing reports. I also take care of administrative tasks such as answering emails, making phone calls, and organizing files.

What do you consider to be the biggest challenges in your job and how do you overcome them?

One of the biggest challenges I face as a virtual assistant is time management. I work with multiple clients, each with their own unique needs and requirements. Balancing their needs and ensuring that I meet their deadlines can be a challenge. However, I overcome this challenge by staying organized and prioritizing tasks based on urgency and importance.

Can you walk us through a particularly memorable moment from your time in this role?

One particularly memorable moment in my role as a virtual assistant was when I was able to help a client save time and effort by systematizing their daily tasks. I was able to design a process that provided structure and repetitiveness, freeing up time for them to focus on more important tasks. The client was extremely grateful, and this moment was a real highlight for me.

What do you love most about your job?

What I cherish most about my job is the creativity it allows me to express and the problem-solving skills it hones. The freedom to work from home and balance my personal and professional life is also a tremendous perk.

What do you believe sets your job apart from others in the same field?

I am proud to say that my commitment to providing exceptional service sets me apart from others in my field. I consistently go above and beyond to ensure my clients are satisfied with the work I deliver. I also have a strong work ethic and a drive to continuously improve my abilities.

Can you talk about a project or accomplishment that you are most proud of?

One project I am particularly proud of is implementing a project management system for a client. I created a system that streamlined their processes, provided real-time updates, and improved collaboration among team members. The client was thrilled with the results and even recommended me to several other businesses.

The Benefits of Hiring a Social Media Virtual Assistant

Social media presence is vital if you are running a small business. It can increase your sales, widen your market, and generate new leads. However, finding the time to boost your social media presence by yourself can be a challenge, considering when you have other tasks you need to accomplish in running the business.

Thanks to an increasing number of outsourcing hubs, small business owners can now delegate the time used for social media to a reliable virtual assistant. This way, you can focus on more important tasks at hand, such as developing and executing successful marketing plans. Virtual assistants can give you more flexibility and freedom since your to-do lists will be lessened, and the pressure of completing the tasks yourself will be reduced.

Tasks of a Social Media Virtual Assistant

As your business expands, you will have less time to focus on the growth of your social media accounts. If these accounts are not monitored, your social media presence will diminish, posts will be reduced, and customer queries and feedback will go unanswered.

In today’s world, not paying attention to your social media presence is like digging your own grave. With the help of a social media VA, your small business will have the same advantage as the other big companies. A virtual assistant is an ambassador who can communicate and reach out to your leads, consumers, and other subscribers, requiring only a little involvement on your part.

The right choice of VA, proper training and your commitment to track and support your brand ambassador will be beneficial in the success of your small business. A social media virtual assistant can perform crucial tasks, such as:

• Researching on trends

• Generating ideas for page posts

• Researching for content

• Drafting social media content

• Managing campaigns

• Tracking and commenting on feedback

• Monitoring and reporting social media metrics

• Scheduling content posts

• Updating social media profiles regularly

• Analyzing and reporting competitor activity

• Managing Facebook Ads

• Creating and sending out monthly newsletters and promotions

Below are three benefits that you will receive from hiring a social media virtual assistant:

1. Getting More Work Done — When you delegate some of the critical tasks to your social media VA, you can have more time to focus on other aspects of the business. While your VA handles your social media presence, you can focus on business strategy and growth.

2. No Operational Expenses — Most social media VAs are outsourced, and they work from their own space, which means there is no need for additional operational costs. Office supplies, furniture, desks, and equipment are no longer required when hiring a VA.

3. Content Research Management — Staying ahead of current trends and continuous market research can give you an edge over your competitors. The right data is key when making pertinent decisions, so research is important to unlock this data. A social media VA will be able to conduct daily research on behalf of your company and present these data with insights you can apply to craft strategies for growth.

A social media virtual assistant can offer more benefits to your small business. Most customers today often check a business’ social media before engaging. When you hire a skilled social media VA, you can benefit from improved productivity without increasing your overhead costs.

If you are looking to hire a virtual assistant, get in touch with My BTLR now! We can help you find the right assistant you need based on your industry and profession at an affordable price.